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A New App by African-American Entrepreneurs in Alabama Set to Empower Economic Growth

All registered minority-owned businesses in Alabama and the people in general are in for a promising boost. The Vivian’s Door Initiative and the Mobile Area Chamber of Commerce have joined hands to offer listings for businesses, scholarships, networking opportunities, contract-readiness plans, mentorship programs, training and more government and community level resources. The initiative is an online platform that’s uniting the entrepreneurial ecosystem to business owners.

The Vivian’s Door initiative is inspired by the life journey and legacy of the first black woman to graduate from the University of Alabama, Vivian Malone Jones. The app has been a cornerstone towards helping the minority in the Alabama area. Founded by Janice Malone, the initiative is geared at elevating the lives of the black community. Malone says was moved by the efforts of and the determination in Vivian’s life journey.

Vivian Malone Jones is known for her fierce act of defying the Alabama gov. George Wallace, in 1963. She went against his attempts to deny her education, and walked into the University of Alabama School of Commerce and Business Administration. She later graduated to become the first black person to ever graduate from the University of Alabama, in 1996. The governor later awarded her with a courage award, the Lurleen B. Wallace Award and he asked for forgiveness. She became one of the African Americans who have gone down in history as having triumphed in the face of adversity. Jones walked into the doors of the University with the support of her community, friends, family and other supporters: this point to the significance of standing behind each other.


“There is a worrying lack of guidance for black entrepreneurs and self-starters in our community. Vivian opened a door that had been closed to people like us for a very long time, and we want to keep that door open. We want to make sure that black business owners can connect with their customers and the wider community, and effectively make use of the ways and means available for them to achieve success,” Janice said.

The Vivian’s Door initiative is aimed at ensuring that minority businesses are connected to every resource that is available within the community and at government level. The Mobile Area Chamber of Commerce (MACC) Diversity and Inclusion App will be in charge of managing the online community as a flagship platform for the initiative.

The initiative’s app will comprise of a resource listing of partners, list of events and training programs, geographical-locations of minority-owned businesses, a comprehensive list of businesses in the Alabama area and more. These features will ensure that once the businesses have the app, they can automatically connect to resources, contacts and programs within the Gulf Coast area. The app will be readily available via Google Play Store, iTunes Store and more.

This is one of the essential steps that are being taken to help African-American entrepreneurs. This will be a much needed boost for minority-owned businesses that are in dire need of a helping hand. With more initiatives like this one, then the future of those who are disadvantaged in the employment sector look hopeful.


Written by How Africa

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