Did you know that Uganda is Africa’s second-biggest exporter of coffee beans, and currently produces more than 3 million bags per year?
Yet, instead of being refined locally, the vast majority of the country’s raw beans have been traditionally exported to the consuming countries of the West for processing.
Andrew Rugasira is the inspiring entrepreneur who is changing all that.
His vision is to create a quality Ugandan coffee brand that would be able to place a finished product on the shelves of both local and international supermarkets. And it seems he has pulled that off!
Andrew has devised a brilliant business model that encourages local coffee farmers to sell their beans to him at a fair price. His company would then roast, package and brand the final product, whilst the profits would be split 50/50 with the farmers.
Isn’t that impressive?
The Good African Coffee brand is now sold in four key varieties with quite interesting names: Rukoki Gold, Espresso Roast, Freeze Dried Instant, and Rwenzori Mountains.
Watch the short video below to see how this inspiring entrepreneur explains his journey and interesting business model
What do you think about this business model?
Do you think you could do the same for other raw commodities like cocoa, palm oil, coconut, milk, fruitsetc?