This is not good news for African viewers as the biggest reality TV show in Africa, Big Brother Africa (BBA) may not take place this year as expected.
This is due to lack of sponsorship. The organizers of the show, Africa Magic and Endemol were unable to get sponsorship for this year’s edition of the show.
The Manager of Multichoice Ghana, Anne Sackey confirmed to peganews that they at Multichoice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not hold.
She explained that MNET did not give them any reasons as to why they will not be doing the Big Brother this year, but then, she personally thinks it’s due to sponsorship constraints.